Body Boutique is a women's gym in Lawrence, KS. It's current brand needed a completemake–over.
Not only was the physical brand unappealing, but the brand message was also not cohesive.
By establishing a "big idea" that Body Boutique stands for, "Work out like a woman," the brand became more clear;
A bold, powerful and sophisticated image that represents the powerful women that belong to the Body Boutique.